Digital marketing and technology have gone through plenty of changes in the last twenty years. The outstanding growth of the importance of organic search, paid search, social media and mobile phone usage have changed the entire market. Companies and businesses have to use Extra resources to ensure that they are not left behind by their competitors. According to the experts at inc42.com/resources/digital-advertising-trends-asia-2018/, smartphones are one of the most popular devices used to access the internet.
Let’s take a look at top three marketing trends to look out for in the coming year:
· Content Marketing
Not surprisingly, content marketing is deemed to be the most important trend that will power digital marketing in the upcoming months. It is responsible for all kinds of digital conversations ranging from email marketing, social marketing to creating online experiences.
· Big Data
A large amount of data generated in daily business transaction needs to be analyzed carefully to understand how to target new clients. However, experts recommend including predictive analysis and insight to make sure that big data can help digital marketing in the long run.
· Machine Learning and Artificial Intelligence
With AI tools like Siri, Alexa and Google Assistant making the rounds, it is not surprising that AI makes it the top marketing trends to look out for this year. As people have started warming up to these methods of using technology, businesses and companies also need to be well prepared to make sure that they stay ahead of their competitors in the race to get hold of new customer sand retain their existing ones as well.
Here are a few other marketing strategies that can also be implemented to improve your digital marketing campaign:
· Improving the user experience at the website
· Mobile advertising
· Internet of Things
· Affiliated marketing
· Search engine optimization
· Augmented reality
With digital marketing becoming more complex with advances in technology, it has become necessary to map the customer journey to pinpoint the relevant conversations and experiences that score well. This mapping is also known as lifecycle marketing as it follows the entire lifecycle of the marketing campaign and uses the most effective ways to reach out to the customers. Website personalization has been observed to be a huge hit among customers as they are made to feel more valued. It also helps save a lot of time as the products displayed to the customer is tailored to their previous choices and also include similar products that will interest them. According to the latest statistics, this actually pushes the customers into making spontaneous purchases which is a great advantage for ecommerce.
Social messaging apps are also being used by many digital marketing campaigns to reach out to their customer base. In a way, this makes it easier for their customers to remain in touch with the company and become more familiar with new products or services being launched. With almost eighty percent of the population using social apps like WhatsApp, Facebook Messenger, Instagram, Snapchat and so on, it has become crucial for marketing campaigns to harness this power to have a wider reach.